The company started to expand in to new frontiers of the toy industry. Four decades ago LEGO begun to target ladies with the introduction of furnishings and dollhouses; in 1974 this introduced the first human being figures, known as Minifigures; and 1979 that expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of jewelry elements directed at young girls. This period also saw the creation of a administration structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing strategies.

The 1972s also found the introduction of a system that allowed customers to choose certain stones they desired to purchase and create their own versions, rather than purchase pre-made sets; this was popular with adults, as well as kids. In the same decade, Lego branched out into middle ages territory with all the Castle idea, and in 1980 the company added its first train sets to its lineup.

In 1989 Lego brought in the Pirate idea, and with it lots of pirate ships, wasteland islands and treasure. The business also widened its array of facial expressions, adding beards, eye nicotine patches and lip stick in addition to the typical two sight and laugh. Some more mature Lego collectors resented these kinds of changes, choosing the more simple faces of earlier designs.

As Seglar expanded into a huge international corporation, completely to find ways to fulfill the requirements of its big name customers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster shipment times. Maintain https://lego-x.com/ with these needs, the company began to reduce total production time for new products by causing more by using computerized assembly systems.